2021-07-18, 09:28 PM
It's not surprising really, after all Dolby get a license fee for every commercial release in one of their formats. I don't know if they made a lot from hardware sales but theatre licensing was a significant revenue stream for them (which is famously why The Terminator and Evil Dead 2 were mono releases, the studios wouldn't pony up the extra cash). Once cinema went digital they stood to lose a lot of their revenue hence you got Dolby Cinema (Atmos, 3D, Vision). Had digital projection not taken over completely they might not have felt such an overwhelming urge to diversify.