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H.266 Codec = 50% Reduction In File Size
Today's tidbit re: H.266 codec, which will revolutionize the home media market:


Quote:After devoting several years to its research and standardization, Fraunhofer HHI (together with partners from industry including Apple, Ericsson, Intel, Huawei, Microsoft, Qualcomm, and Sony) is celebrating the release and official adoption of the new global video coding standard H.266/Versatile Video Coding (VVC).

This new standard offers improved compression, which reduces data requirements by around 50% of the bit rate relative to the previous standard H.265/High Efficiency Video Coding (HEVC) without compromising visual quality. In other words, H.266/VVC offers faster video transmission for equal perceptual quality. Overall, H.266/VVC provides efficient transmission and storage of all video resolutions from SD to HD up to 4K and 8K, while supporting high dynamic range video and omnidirectional 360° video.

Quote:Today H.265 enjoys widespread use on Apple devices like the iPhone, as it’s the default codec used by video capture within the stock Camera app. What exactly can users look forward to once H.266/VVC gains wide adoption in the future? Namely a huge reduction in data requirements.

Fraunhofer HHI notes that while H.265/HEVC requires approximately 10 gigabytes of data to transmit a 90-minute 4K UHD video, H.266/VVC requires only 5 gigabytes, half of the data required for the same video quality.

The codec, which features a 500+ page standard specification, was specifically designed with high-resolution 4K and 8K streaming in mind. With such a reduction in data requirements, users will be able to capture higher quality images without having to significantly increase storage space. It also means that streaming high-quality videos will be considerably less demanding on mobile data.
Thanks given by: Booshman
Hard to believe, might be marketing data, but maybe not. Certainly would be awesome! I'm sure the licensing costs will be horrific as well.
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You'd think there'd be a limit to how refined/efficient they can make video compression algorithms.
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Quote:In what appears to be an effort to avoid prior licensing controversies, Fraunhofer says VVC will be licensed under FRAND principles by the Media Coding Industry Forum (MC-IF), a group of over 30 companies and organizations. Ahead of that, the company plans tol publish the first H.266 encoder and decoder software this fall.
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So I guess it’s not an official mpeg standard then?
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(2020-07-07, 02:05 PM)PDB Wrote: So I guess it’s not an official mpeg standard then?

It is: https://en.wikipedia.org/wiki/Versatile_Video_Coding
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Hope this new standard would get more success than AV1, though...
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Further readins:
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